Marketing Strategy
Transform Vision into Action
Developing a comprehensive marketing strategy is critical to achieving your growth objectives. I design persona-driven, full-funnel strategies that integrate demand generation, brand awareness, and customer retention.
- Designing data-informed go-to-market strategies tailored to specific customer personas.
- Implementing demand generation programs to increase lead conversion and optimize CPL.
- Building omnichannel campaigns that drive brand awareness and measurable business results.
- Brand development and transformation.
- New product/service introduction.
- Developing performance KPIs dashboards to track and optimize marketing initiatives in real time.
Communications Strategy
Craft Your Message, Strengthen Your Voice
Your communications strategy should align seamlessly with your business objectives. I specialize in building cohesive internal and external communications plans and strategies that enhance reputation, engage stakeholders, and drive measurable outcomes.
- Developing comprehensive PR and media strategies to elevate brand visibility.
- Crafting compelling messaging frameworks and narratives for external and internal audiences.
- Building executive thought leadership platforms.
- Creating and executing media strategies to amplify key messages
- Measuring communication success through data-driven KPIs and analytics.
Organizational Design
Build Teams That Deliver
Great strategies require great teams. As a leader who consistently achieved the highest employee NPS of any department, I offer expertise in organizational design to align your marketing and communications functions with your business goals.
- Conducting organizational assessments to identify capability gaps and inefficiencies.
- Designing streamlined structures that foster collaboration and maximize ROI.
- Aligning roles and responsibilities to drive accountability and clarity.
- Implementing processes and tools to improve team efficiency and performance.
- Advising on succession planning and leadership development initiatives.
Talent Assessment & Recruiting
Attract & Retain Top Talent
Your people are your most valuable asset. I help businesses identify skill gaps, assess existing talent, and recruit exceptional professionals who align with your organizational goals.
- Conducting skills assessments to identify and address competency gaps.
- Developing customized recruitment strategies to attract top-tier talent.
- Creating detailed job descriptions and candidate profiles to align with business needs.
- Retained search to identify & recruit qualified candidates for key roles.
- Supporting onboarding processes to ensure smooth transitions and quick integration.
Agency RFP & Selection Management
Find the Right Partners for the Job
Selecting the right agency can make or break your marketing and communications efforts. I bring years of experience managing global agencies and competitive RFP processes to help businesses secure high-impact partnerships.
- Developing detailed RFPs tailored to your specific business needs.
- Evaluating agency capabilities through comprehensive criteria and scoring systems.
- Negotiating contracts and terms to maximize value and ROI.
- Managing agency onboarding and aligning them with your strategic goals.
- Conducting performance reviews and ensuring alignment with expectations.
Media & Presentation Training
Confidence in Every Interaction
Whether addressing the media or delivering a keynote, effective communication skills are critical. I offer tailored media & presentation training to ensure your leaders are equipped with the tools and confidence to deliver impactful messages across any platform.
- Conducting one-on-one or group media training workshops for all levels.
- Simulating press interviews and live scenarios to build comfort and proficiency.
- Teaching techniques to craft soundbites and manage difficult questions.
- Training leaders to deliver consistent, on-brand messaging across media formats.
- Coaching executives for high-stakes presentations and speaking engagements.
Reputation & Crisis Management
Navigate the Unexpected with Confidence
In times of crisis, every moment counts. I bring a proven track record of safeguarding reputations and maintaining trust during periods of change, disruption, or controversy.
- Developing crisis management plans & playbooks tailored to business-specific potential risks.
- Acting as a lead advisor during crises to manage messaging and mitigate reputational damage.
- Training teams on effective crisis communication protocols.
- Establishing internal communication frameworks to maintain employee confidence.